Many businesses and individuals are seeking to limit the expenses associated with social media marketing services by hiring a coach. Social media and internet marketing coaches are the same things as consultants but with an added twist. SEO companies are in the business of providing you internet based marketing solutions. Coaches differ in that they teach and guide you in the ways of internet marketing so that you can do it yourself. As the saying goes: feed a man a fish he eats today, teach a man to fish and he eats for a lifetime.
How Will A Social Media Coach Save Me Money?
The costs of social media management, marketing services and seo companies are small on a per service basis but can add up over time. Instead of spending the same money again and again on SEO and social media services you can learn to do them for yourself. Imagine if you spend $100 or $200 monthly for out-of-house internet marketing, which is a small number considering the amount of advertising dollars spent in America each year. This will add up to thousands by year end and tens of thousands over the life of the business. This is money that could be better spent on inventory, infrastructure or employee benefits.
By hiring a social media coach you can limit those long term costs. You will still have the up front cost of hiring an seo. It may even cost a little more than buying pure social media services. However, the long term year to year expense of social media marketing and seo can be drastically reduced or even eliminated. The key is hiring the right internet marketing coach and then following through on the lessons learned. SEO, internet marketing and social media are not things that can be left to themselves. They require proper design, deployment, monitoring and maintenance. Not to mention constant updating and tweaking.
What To Look For In An Internet Marketing Coach
What to look for in an internet marketing coach? Workability. This is of the utmost importance and my number one quality in a good coach. You have to be able to work with your coach in order to achieve the desired results. Your coach should be informative, instructive and open to your questions and discussion. Your coach should also be firm and be able to guide you in the right directions when you are making mistakes. Your coach should also be available. It is certain you will have questions and hit stumbling blocks as you learn the ropes. You should have an open line of communication. This does not have to mean that you should be able to call every time you have a problem but you should be able to expect speedy replies to emails or other electronic messages.